Video Screening Room

In the following videos, Keegan & Company's experts and senior staff present on topics in marketing, and consumer behavior research, as well as Keegan & Company's operating structure and procedures. Check back often for new entries to our video library.

Featured Video

Dr. Warren Keegan:
The Marketing Concept

Dr. Keegan discusses the evolving concept of marketing.

click to play
(running time: 8:21)

Dr. Warren Keegan Videos

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The Von Clausewitz Maxim

Dr. Keegan explains how a theory developed by a 19th century Prussian soldier became a core principle of marketing strategy.
(running time: 7:43)

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What is Strategy?

Dr. Keegan talks about how businesses should integrate strategic concepts to ensure success.
(running time: 4:48)

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The 4 Ps of Marketing

Dr. Keegan explains how product, price, place, and promotion are essential components of the marketing mix.
(running time: 6:21)

Dr. Eli Seggev Videos

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The Communications Process

Dr. Seggev discusses the process used by marketers to bring their message to consumers and impact consumer behavior.
(running time: 6:31)

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Validity and Reliability in Survey Research

Dr. Seggev explains the requirements of survey research that will stand up under scrutiny.
(running time: 3:53)

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Making Good Use of Survey Research

Dr. Seggev explains how to make the most of survey research in a litigation context.
(running time: 3:43)

Keegan & Company Staff Videos

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Discovery Assistance

Mark Keegan provides insight on the ways that Keegan & Company can assist in the discovery phase of litigation.
(running time: 1:28)

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Operations Process

Mark Keegan explains the unique proccess by which Keegan & Company's experts and staff interface with clients.
(running time: 1:19)

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Research Approach

Tony Donato discusses Keegan & Company's multi-faceted approach to conducting research.
(running time: 1:33)