Video Screening Room
In the following videos, Keegan & Company's experts and senior staff present on topics in marketing, and consumer behavior research, as well as Keegan & Company's operating structure and procedures. Check back often for new entries to our video library.
Featured Video
Dr. Warren Keegan:
The Marketing Concept
Dr. Keegan discusses the evolving concept of marketing.
click to play
(running time: 8:21)
Dr. Warren Keegan Videos
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The Von Clausewitz Maxim Dr. Keegan explains how a theory developed by a 19th century Prussian soldier became a core principle of marketing strategy. |
What is Strategy? Dr. Keegan talks about how businesses should integrate strategic concepts to ensure success. |
The 4 Ps of Marketing Dr. Keegan explains how product, price, place, and promotion are essential components of the marketing mix. |
Dr. Eli Seggev Videos
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The Communications Process Dr. Seggev discusses the process used by marketers to bring their message to consumers and impact consumer behavior. |
Validity and Reliability in Survey Research Dr. Seggev explains the requirements of survey research that will stand up under scrutiny. |
Making Good Use of Survey Research Dr. Seggev explains how to make the most of survey research in a litigation context. |
Keegan & Company Staff Videos
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Discovery Assistance Mark Keegan provides insight on the ways that Keegan & Company can assist in the discovery phase of litigation. |
Operations Process Mark Keegan explains the unique proccess by which Keegan & Company's experts and staff interface with clients. |
Research Approach Tony Donato discusses Keegan & Company's multi-faceted approach to conducting research. |
