Specialty Areas
Our experts offer a wide range of expertise in many business areas. Many assignments present unique issues that are case-specific.
Current marketing theory holds that “marketing is everything”—that is, everything a company does in presenting itself to the public will shape public opinion about the company and shape customers’ perceptions about the company and its products. Therefore, almost any decision that a company makes, either directly or indirectly, involves or impacts that company’s marketing strategy.
Similarly, the voice of the consumer can reveal data that is useful in complex litigation. Whether a likelihood of confusion case or a case requiring information on consumer habits or preferences, consumer survey research and testimony adds a unique dimension to a wide variety of cases.
The general principles of marketing and consumer research are applicable to many cases involving specific, targeted issues. We can provide testimony in cases that touch on any facet of marketing, consumer behavior, and many cases involving more general business practices. Please contact us to see how we can assist with your specific needs.
Notes
Eli Video – Untruthful Advertising
Dr. Seggev discusses the applicability of survey research to untruthful advertising, one of the specialty areas covered by Keegan & Company.