Publications
1970 – Present
- Values Added from Internet Research, ESOMAR Net Effects Worldwide Internet Conference, 2001, with C. Eichman, A. Mezzasalma and G. Licastro.
- Marketing Research—the Marketing Strategy Engine, The Institute of International Research Conference: Customer Marketing for Newly Deregulated Industries, 1998.
- The Pickax, The Shovel, The Bulldozer and the Head Lamp, Working Paper, 1998.
- Fusing Attitudinal and Behavioral Data in Data Mining, Working Paper, 1998.
- Gaining Competitive Advantage Through Customer-Focused Marketing, Idaho and Montana Banker Association Annual Convention, 1997.
- A Role in Flux, Marketing Management, 1995.
- Getting the Most Out of Your Customer Satisfaction Measurement, Consumer Banking Digest, 1993.
- Advertising Effectiveness Measurement for Contribution-Based Compensation, Journal of Advertising Research, 1992.
- Testing the Strategic Fit of Financial Services Advertising, Advertising Research Foundations Key Issues Workshop, 1983.
- Testing Persuasion by Strategic Positioning, Journal of Advertising Research, 1982.
- Brand Assortment and Consumer Brand Choice, Journal of Marketing, 1970.
