About Dr. Seggev
Dr. Eli Seggev is a leading consumer research and survey expert with a career dedicated to advancing the science of consumer behavior.
Select a link to learn more about Dr. Seggev’s experience and educational background and training:
Latest News
Dr. Seggev has appeared as a guest lecturer at Florida Atlantic University in Boca Raton, Florida. Appearing before a Marketing Strategy class, Dr. Seggev presented a lecture on the "Legal Pitfalls of Brand Management." In his discussion, Dr. Seggev discussed the relationship between brand development, brand management, and defending a brand. Dr. Seggev explained that the process of defending a brand sometimes necessitates engaging in litigation. Dr. Seggev's lecture addressed the importance of survey evidence in such litigation, and explained the proper way to collect and interpret Likelihood of Confusion data. To view Dr. Seggev's PowerPoint presentation from this lecture, click here.
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Eli Video – Good Use of Survey Research
Dr. Seggev discusses how to maximize the effect of consumer reearch data in litigation.
aboutseggev.mpg
