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News

Press Contact: Sally Basso 914-967-9421

November 29, 2007

Dr. Keegan has published the Fifth Edition of his textbook Global Marketing. Co-authored with Professor Mark. C. Green, Global Marketing, 5th Edition is a clear and easy to understand textbook that presents an authoritative voice on the principles of global marketing. Students are provided with a range of conceptual and anaytical tools to apply marketing concepts on a global scale. Global Marketing, 5th Edition is published by Pearson Prentice Hall.

October 26, 2007

Dr. Keegan has published a Traditional Chinese translation of his textbook, Global Marketing, Fourth Edition. The textbook has been published in Taiwan, an emerging center of business studies. Commenting on the publication, Dr. Keegan noted, "It is especially important to me—considering I have dedicated my career to furthering the field of Global Marketing—that my texts are available to a wide global audience. I am truly excited about this newest edition and the expanded audiences it will reach."

August 24, 2007

Dr. Keegan is currently working on revisions to two of his most successful textbooks, Global Marketing and Global Marketing Management. Dr. Keegan recently completed work on the new Fifth edition of Global Marketing, published by Prentice Hall, Inc., which will be be published in 2008. In progress is the Eighth Edition of Global Marketing Management, which will be completed this fall and published later in 2008.

"Marketing is a field that changes constantly, and it is important to give instructors and students access to the most up to date tools and techniques that are being used in everyday practice," Dr. Keegan noted.

May 25, 2007

Keegan & Company today announced the launch of its newly redesigned website, www.keeganandco.com. Visitors to the site are encouraged to explore the user-friendly navigation to learn about the wide range of services offered by Keegan & Company. Visitors can also learn about Keegan & Company's experts and staff, read about current Keegan & Company cases, and review Keegan & Company publications. The site also features a brand new video screening room where visitors can see the Keegan & Company team in action.

"We're very excited about this new site," stated Business Analyst Tony Donato. "One of our primary goals is to give our clients the tools they need to make informed strategic decisions about their cases. This new website will be very helpful in that regard."

May 8, 2007

Dr. Keegan has published Global Income and Population: 2007 Edition (GIP), the lastest installment of his ongoing survey of worldwide economic indicators. The GIP is a report of the Gross National Income (GNI) and population of every country in the world for the years 2004 and 2005. GNI refers to the total value of all the goods and services produced by a country. Dr. Keegan publishes the GIP as a joint initiative between Pace University and Warren Keegan Associates, Inc.

This report is available in PDF format for personal use. Email info@keeganandco.com for corporate purchasing information.

April 19, 2007

Dr. Keegan was honored by being among the first of Pace University's Distinguished Professors to be invited to lecture through iTunes at Pace University, a groundbreaking initiative to bring select academic lectures to the public through the Internet. Pace University developed this pod-casting service to highlight the academic excellence of the Univeristy and the expertise of its Distinguished Professors. Dr. Keegan will lecture in the area of International Business. Check back soon for a link to the iTunes at Pace University website.

April 10, 2007

Dr. Keegan has written an endorsement that appears in the new book titled The Secret to GE's Success, by former GE senior strategist William E. Rothschild. Featuring an inside account of GE's strategic decision-making process, the book highlights concepts that can be successfully applied to any company.

Dr. Keegan praised the book for explaining how GE has been able to, among other things, adapt and respond to a constantly changing environment, deal with crisis, and create unique value for customers. Dr. Keegan concludes by stating "This book is a must read for the student, teacher, manager, executive, and anyone who is interested in how an organization can not only survive but thrive in a world of constant change, challenge, opportunity, and threat."

The Secret to GE's Success is available now for ordering.
ISBN: 0071475931

October 24, 2006

In conjunction with Prentice Hall, the world's leading publisher of academic textbooks, Dr. Keegan has signed an agreement with Professor Ilan Alon, Associate Professor of International Business at Rollins College, to co-author the 8th Edition of Global Marketing Management. This new edition of the world's leading text on global marketing will include a major rewrite, incorporating extensive new material and topics. The co-authors have issued a call for cases that has generated a tremendous response from marketing professors and professionals around the world.

September 8, 2006

Dr. Warren J. Keegan will be a presenter at an upcoming research conference on the internationalization of Chinese firms. The conference, titled "The Globalization of Chinese Enterprises: The Advent of a New Age Multinational Enterprise," will focus on disseminating knowledge on the emergence of globalizing Chinese firms, assessing the impact of Chinese business on global business and environments, and other implications of the expansion of Chinese business. The conference will be held from November 30 through December 1, 2006 at Rollins College in Orlando, FL.

Click here to visit Rollins College's China Center.

August 7, 2006

Dr. Eli Seggev presented his expert opinion that the plaintiff's survey evidence was fatally flawed in the trial of 24 Hour Fitness v. 24/7 Fitness. Calling Dr. Seggev's testimony "compelling," the Judge issued a favorable opinion for defendant 24/7 Fitness, determining that there was no likelihood of confusion between the marks "24 Hour Fitness" and "24/7 Fitness." Click here to read the full press release and decision.

June 19-20, 2006

HEC Montréal, Canada’s oldest management school, is hosting its annual International Advisory Board meeting, in which Dr. Keegan will participate. HEC Montréal is Canada’s largest business school and was rated as one of the top 100 business schools in the world by the Wall Street Journal in the 2004. The focus of the meeting will be to develop direction and strategy for the school for the upcoming year. To visit HEC Montréal, click here.

June 19, 2006

Dr. Keegan was quoted in today's publication of the Lexington Herald-Leader, commenting on the importance of seizing upon advantages presented by the marketplace. Referring to service outages experienced by Internet provider Insight Communications last month, Dr. Keegan suggested that Insight's competitors take advantage of the market conditions, "especially given the fact that this was in the awareness and consiousness of the market."

To read the full article, click here.

December 9, 2005

The textbook Marketing Management: International Perspectives, to which Dr. Keegan contributed a chapter on marketing planning, has been released as an advanced 2006 Edition.

Marketing Management: International Perspectives contains selections from twenty-two well-known marketing professors and practicioners around the globe. The book is aimed at management students, teachers, researchers and marketing professionals. ISBN: 81-8209-100-4

May 10, 2005

Global Marketing Management, recognized as one of the world's leading textboooks on marketing, has been released in the People's Republic of China by Pearson Education Asia Ltd. and Tsinghua University Press.

The text has been translated into simplified Chinese.

"China represents a market of 1.3 billion consumers." Remarked Dr. Keegan. "Their importance in the global economy increases every day." His text will be adopted at the university level.
ISBN: 7-302-08867-5

April 25 , 2005

Dr. Keegan’s textbook Global Marketing, Fourth Edition, published by Prentice Hall, has been licensed for publication in China by Pearson Education Asia Ltd., Hong Kong, and is to be translated into Chinese by the China Renmin University Press. ISBN: 0-13-146919-3

 

 

December 7, 2004

Dr. Keegan’s latest textbook, Global Marketing, Fourth Edition, has been released by Prentice Hall. This edition discusses the excitement, challenges, and controversies of global marketing. The fourth edition features new chapter opening vignettes, new end-of-chapter cases, and new coverage including more on global digital marketing (Ch. 17) and CRM (Ch. 6). This 666 page text is adopted by global and international marketing educators around the world. ISBN: 0-13-146919-3

November 15, 2004

Mr. Donato, a Business Analyst at Keegan & Company, is a contributing author of an article that will appear in the December 2004 issue of the prestigious Harvard Review of Psychiatry, a peer reviewed journal. This article proposes a groundbreaking new model of addictive behavior that is in contrast with more traditional clinical practices. Mr. Donato has authored several additional articles that are currently in press.

September 24, 2004

Headed by Dr. Keegan, the proposed Center for Global Enterprise Governance has received preliminary approval by the Lubin School of Business at Pace University. The Center will focus on organizational compliance, including social responsibility, ethics and performance.

Recent development of the Center included a meeting between the co-founders of the Center, Dr. Keegan and Professor Jack James, former McKinsey & Company partner, and Bill Connell, Chair of the Professional Accountants and Business Committee and recent author of the acclaimed study Enterprise Governance: Getting the Balance Right, published by the International Federation of Accountants. “Bill had some great insights into some of the more challenging issues facing boards of directors today, like organizational compliance and risk management,” commented Dr. Keegan.

August 4, 2004

Dr. Keegan’s groundbreaking book, Offensive Marketing: An Action Guide to Gaining the Offensive in Business, has been published by Butterworth-Heinemann. Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, and Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

June 1, 2004

Along with a network upgrade, the offices of Keegan & Company have expanded. With more space and technical capabilities we can continue to provide the high level of service and support our clients have come to expect from us. “We operate in a document intensive business, so having plenty of space—both physical and electronic—it’s important,” commented Mark Keegan. Please note that our contact information remains the same.

April 2003

Publication: The New Landscape of Global Marketing: Winners and Losers in the 21st Century by Dr. Keegan was published by the Singapore Nanyang Business Review, a journal focused on "foremost business thinking and best practices".

 

March 2003

Keynote Speaker: Dr. Keegan was the keynote speaker at the Iona Hagan School of Business conference titled Managing Business Risk in the Current Global Environment.

February 2003

Editorial Board: Dr. Keegan has been appointed to the Editorial Board of the International Journal of Medical Marketing, a prestigious quarterly that "is designed to facilitate excellence in medical marketing by providing a source of marketing expertise that is tailored specifically to pharmaceutical, medical device and diagnostic markets. Every quarter, it publishes a range of peer-reviewed papers, including both practitioner studies and leading edge academic research, covering the breadth of the industry.

October 2002

Business Appointment: Warren J. Keegan has been elected to membership in the Indonesian Institute of Commissioners and Directors. The mission of the institute is to improve the quality of Commissioners and Directors practices in implementing good corporate governance. Dr. Keegan is an Independent Commissioner of PT Indofood Sukses Makmur Tbk, Indonesia's largest food company and the largest manufacturer of ramen noodles in the world.

September 2002

Academic Appointment: Pace University recently announced the appointment of Warren Keegan as a Distinguished Professor in the Lubin School of Business, Pace University.

This is a five year Presidential appointment based on the recommendation of the graduate faculty and Dean of the Lubin School of Business and approved by the University Provost for the period September 1, 2002 to August 30, 2007.

The appointment is based on Dr. Keegan’s global academic reputation in strategic marketing and international business and his exemplary performance and outstanding contributions to the University and School.

March 2002

Press Appearance: Warren Keegan appeared on The Charlie Warren Show, a syndicated radio news program produced by ABC Radio in Washington, D.C. Current issues in telemarketing including a proposed new regulation on do-not-call lists were discussed by the program panel which in addition to Dr. Keegan included Jerry Cursel, Senior Vice President, Government Affairs of the Direct Marketing Association, and Allen Hile, Assistant Director of Marketing for the Federal Trade Commission.

February 2002

Chancellor: Dr. Keegan appeared as the chancellor at the Post Graduate Diploma in Strategic Marketing ceremony in Jakarta, Indonesia on February 6, 2002. Dr. Keegan delivered the graduation speech to the second graduating class. The ceremony was attended by graduates, their families and friends, and by business leaders from a cross section of leading Indonesian firms.

Announcement: Dr. Keegan has been elected to the Board of Patrons, Asian GLOBE—The Jakarta CEO Club. Other distinguished members include Philip Kotler, Northwestern University, Linda Lim, University of Michigan, and Lim Cong Yah, NTU, Singapore.

November 2001

Keynote speaker, 2001 Changpogo International Conference: Changpogo and World Trade in the 21st Century. Hosted by the Korea Trade Research Association on October 25, 2001 in Seoul, Korea. The title of Dr. Keegan’s speech was “The Rise of the Global-Transnational Enterprise: Lessons for Korean Firms”.

In addition to being the keynote speaker, Dr. Keegan had strategic meetings with some leading Korean companies including Medialand, a Korean software firm that has 90% of the client system management software market in Korea as is embarking on global expansion.

Announcement: Dr. Keegan, President, Warren Keegan Associates and Dr. Do-Won Kye, CEO of the April Consulting Group of Seoul announce a strategic alliance between their firms. The alliance will focus on assisting Korean companies in the formulation and implementation of winning strategies for globalization.

August 2001

Global Marketing Management, Seventh Edition, was published by Prentice-Hall.

July 2001

Warren Keegan appointed to serve on the Board of Governors of the World Trade Council of Westchester.

June 2001

Attended the board of directors meeting for Pt Indofood Sukses Makmur. Dr. Warren Keegan is a member of the Board of Commissioners of PT Indofood Sukses Makmur, Indonesia’s largest food company.

March 22, 2001

Dr. Keegan presided at graduation for Post Graduate Diploma at Strategic Marketing Institute in Jakarta, Indonesia.

February 1, 2001

e.business: eCommerce, e-books, Winning Strategies vs. Strategic Traps, the Penguin International Management Program, IBM Palisades Conference Center.

December 2000

Our 2001 edition of Global Income and Population is now available. Global Income and Population: 2000 and Projections to 2010 and 2020. This includes, for the first time, data on global purchasing power in addition to data on GNP.

November 30, 2000

Winners and Losers After the Internet Revolution, Breakfast Seminar Series, e-business, Lubin School of Business, Pace University.

November 13, 2000

Winners and Losers After the Internet Revolution, Discussion at reception by President David Caputo, Lubin School of Business, Pace University.

July 2000

Global Marketing Management, A European Perspective, 2000 was published by Pearson Education, Harlow, England. This book is co-authored by Dr. Keegan and Bodo B. Schlegelmilch, Chair Of International Marketing And Management, Vienna University Of Economics And Business Administration (WU-Wien).

April 3-7 and October 16-20, 2000

Cranfield School of Management/Financial Times Prentice Hall Research Reports Editorial Advisory Board Member (1999- Present). Lecturer in Global Strategic Marketing Management Program.

April 20, 2000

“Challenges and Opportunities in the New Millennium: An Emerging Markets Perspective” lecture to faculty and post graduate students, Graduate School of Business, University of Cape Town, South Africa.

April 19, 2000

“Designing the Perfect Brand Strategy”, Interactive Workshop, The Park Hyatt, Rosebank, Johannesburg, South Africa. Endorsed by South African Association of Marketers and the University of the Witwatersrand.

April 18, 2000

“The New Landscape of Global Marketing” Lecture to Students and Faculty of the University of Witwatersrand, Johannesburg South Africa.

April 17, 2000

Keynote Address, ICM Conference, “Creative Branding: Global Competitiveness in 2000,” The Park Hyatt, Rosebank, Johannesburg, South Africa. Endorsed by South African Association of Marketers and the University of the Witwatersrand.

July 1999

Warren Keegan’s Global Marketing Management, Sixth Edition, Simon & Schuster Prentice Hall, Inc., 1999, is Simon & Schuster’s best selling book in the Asian market in 1995.