Marketing
Marketing is the science of creating, promoting, and delivering products and services to consumers and businesses. Marketing can serve a number of purposes, ranging from bringing public awareness to a new product, to building brand strength, to increasing direct sales.
Marketing is an acknowledged academic specialization that is taught in colleges and universities around the world, is the subject of numerous peer reviewed academic journals, and is practiced in business and government. In addition, trade organizations, such as the American Marketing Association, work to advance the scientific priciples of marketing.
A qualified marketing expert can provide instrumental testimony in cases involving advertising disputes, trade secrets, best efforts, ethical marketing practices, business damages, and a variety of other issues. Such testimony can be an essential tool in conveying these complex issues to jurors and the court.
Our expert marketing team is headed by Dr. Warren J. Keegan. Dr. Keegan is the author of one of the top selling graduate textbooks on marketing, is extensively published in his field, and is widely recognized as a top marketing expert. Since receiving his MBA and DBA from Harvard University, Dr. Keegan has been teaching and publishing in his field to advance the science of marketing.
To learn more about Dr. Keegan, click here.
Notes
Warren video – The 4Ps of Marketing
Dr. Keegan discusses the 4Ps of marketing, an essential component of marketing analysis.
marketing.mpg
Graphic is the 4 Ps of Marketing. Need a descriptive blurb or a video of WJK discussing the 4Ps.
