Resume for Dr. Warren J. Keegan

Fellow, Academy of International Business

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Education

Doctor of Business Administration, Harvard University.

Master of Business Administration, Harvard University.

Master of Science, Economics, Kansas State University.

Bachelor of Science, Economics, Kansas State University.

 

Academic Appointments—Full Time

Pace University, Lubin School of Business, Distinguished Professor of Marketing and International Business, Director, Center for Global Business Strategy. Teach in MBA, Doctoral, and Executive programs. Chair of e-business curriculum committee.

MarkPlus Global Institute, Singapore, Chairman. Responsible for professional post graduate education program of the Institute.

New York University, Graduate School of Business Administration, Visiting Professor of Marketing. Taught in MBA and Undergraduate programs.

The George Washington University, School of Government and Business Administration, Professor of Business Administration. Taught in MBA, Doctoral, and Executive programs.

Baruch College, City University of New York, Associate Professor of Marketing; Professor. Taught in MBA and Doctoral programs.

Columbia University, Graduate School of Business, Assistant Professor; Associate Professor. Taught in MBA and Executive programs.

Harvard Business School, Research Associate, Multinational Enterprise Research Project. Project Director: Professor Raymond Vernon.

University College, Dar es Salaam, Tanzania, Lecturer in Public Administration.

Sloan School of Management, MIT, Research Assistant.

IMD formerly IMEDE, (Institute pour l’Etude des Methode de Direction de l’Enterprise)), Lausanne, Switzerland. Research Associate. Assisted Professor David S. R. Leighton in teaching in IMEDE Executive Program and on consulting assignments. Wrote 14 cases, published in D.S.R. Leighton, International Marketing, McGraw Hill.

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Academic Appointments—Visiting

Cranfield University School of Management ( UK), Visiting University Professor.

CEIBS ( China European International Business School), Shanghai, Professor of Marketing and International Business.

ESSEC, Cergy – Pontoise, France. Visiting Professor of Marketing and International Business.

The Wharton School of the University of Pennsylvania, Visiting Professor, Aresty Institute of Executive Education.

Columbia Business School, Adjunct Professor of International Business, Executive Degree Program for Managers.

Stockholm School of Economics, Visiting Professor.

Emmanuel College, Cambridge ( UK). Visiting Professor. International Marketing Program.

University of Hawaii, Advanced Management Program. Professor.

INSEAD, Fontainebleau, France. Visiting Professor of Marketing; Director European Marketing Program.

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Professional Association & Editorial Activities

Academy of International Business—Fellow of the Academy (a lifetime appointment), former officer, active Board Member, and National Program Chairman. Chairman of the Membership Committee of the AIB Fellows.

American Marketing Association—Former Officer, active in national program planning.

Editorial Advisory Board— Cranfield School of Management and Financial Times Management Monograph Series.

General Advisory Board—International Business and Investing in Russia, The Haworth Press.

Marketing Science Institute—Former Co-chairman of research workshops on Global Product Management.

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Editorial Advisory and Review Boards (former and current)

Journal of International Marketing
Journal of Asia-Pacific Business
Journal of Marketing
Journal of Marketing Practice
Journal of Segmentation in Marketing
Applied Marketing Science
Journal of International Business Studies
Detroit Journal of Multinational Business
The Global Economic Quarterly
International Journal of Medical Marketing
Columbia Journal of World Business
The Academy of Marketing Science Journal
Journal of Business

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Business Experience

Keegan & Company LLC
Litigation consulting and expert witness testimony

Warren Keegan Associates, Inc.
Marketing consulting, executive advisory services, publishing, and lecturing

MarkPlus Global Institute, Singapore, Chairman
Responsible for professional post graduate education program of the Institute.

Douglas A. Edwards, Inc., Chairman
Leadership responsibility for formulating and implementing business strategy that positioned firm as a unique provider of corporate real estate services in the New York market.

Arthur D. Little
Staff consultant and faculty member of ADL Institute.

Boston Consulting Group
Client assignments in corporate strategy development and implementation. Worked closely with founding partners: Bruce Henderson, Jim Abbegglen, Si Tillis and Art Contas.

Government of Tanzania, MIT Fellow in Africa
Assistant Secretary, Ministry of Development Planning and Executive Secretary, Economic Development Commission. Member of team which prepared a national Five Year Economic and Social Development Plan.

General Motors Corporation
Marketing Staff, Pontiac Motor Division. Reported to national sales manager.

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Directorships

Board of Governors, World Trade Council of Westchester, Harvard Club of Westchester, Director (former and current): PT Indofood Sukses Makmur (Jakarta), The S. M. Stoller Corporation; The Cooper Companies, Inc.; Inter-Ad, Incorporated; American Thermal Corporation, Inc.; Wainwright House; Halfway Houses of Westchester, Inc.; The Rye, NY Art Center.

International Advisory Board of École des Hautes Études Commerciales (HEC), Montreal, and the Talaga Bestari Learning Center, Jakarta, Indonesia.

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Honors & Awards

Distinguished Professor, Lubin School of Business, Pace University. This is a five year Presidential appointment based on the recommendation of the graduate faculty and Dean of the Lubin School of Business and approved by the University Provost for the period September 1, 2002 to August 30, 2007. The appointment is based on Dr. Keegan’s global academic reputation in strategic marketing and international business and his exemplary performance and outstanding contributions to the University and School.

Fellow of the Academy of International Business. One of 50 scholars in the world recognized for outstanding contributions and significant development of knowledge in the field of international business.

Individual Eminent Person (IEP) Appointed by Asian Global Business Leaders Society (Other awardees include: Noel Tichy, Rosabeth Moss Kanter and Gary Wendt). Inducted February 2000.

Selected as International Marketing Author of American Marketing Association Dictionary of Marketing Terms, First and Second editions, American Marketing Association, 1988, 1995.

Honorary member, Indonesian Marketing Association and Asian Marketing Federation.

“Multinational Product Planning: Strategic Alternatives” (cited as one of the 150 books and articles that have had the most impact on the marketing discipline) in Larry M. Robinson and Roy D. Adler, Marketing Megaworks, New York: Praeger Publisher, 1987, pp. 86-87.

First Prize in Pace University’s Annual Contest for Best Faculty Publication for Judgments, Choices, and Decisions, John Wiley & Sons.

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