Professor Keegan
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Dr. Warren J. Keegan is the Distinguished Professor of Marketing and International Business at the Lubin School of Business, Pace University
Dr. Keegan currently teaches DPS 840 and MAR 681.
DPS 840 is a Global Marketing Strategy seminar taught at the New York City campus, for students pursuing their doctorate. During this seminar students examine the theory and process of global marketing. With Dr. Keegan’s guidance students are able to explore how leading-edge companies apply the concepts, tools, and practices that define world-class marketing. This seminar explains the development of corporate strategic alliances in global marketing, thus enabling students to further develop the process of theory construction, development, and testing in marketing.
MAR 681 is an International Marketing course taught by Dr. Keegan at the White Plains campus of the Lubin School of Business, Pace University. This course is taken by students in pursuit of their masters in marketing. During this course, Dr. Keegan teaches his students how to apply marketing management concepts within the international environment. This marketing program focuses on the cultural and institutional differences and the application of the marketing mix.
