Dr. Keegan Bio
Dr. Keegan is Professor of Marketing and International Business and Director of the Center for Global Business Strategy at the Lubin School of Business, Pace University, New York. In addition to being a co-founder of Keegan & Comapny LLC, he is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in marketing and strategic management. The firm is affiliated with MarkPlus, Indonesia’s leading marketing consulting firm.
He is Visiting University Professor at Cranfield University School of Management (UK), Visiting Professor at ESSEC, Cergy – Pontoise (France), CEIBS (China European International Business School) Shanghai, and Chairman of the MarkPlus Global Institute, Singapore.
Dr. Keegan serves as a consultant with a focus on formulating competitive business and market strategies, conducts programs for corporate executives, and testifies as an expert witness.
He serves as a consultant with a focus on formulating competitive business and market strategies, conducts programs for corporate executives, and testifies as an expert witness.
He is the author of Global Marketing Management, Seventh Edition, Prentice Hall, 2002; Global Marketing Management: A European Perspective, Financial Times / Prentice Hall, (with B. B. Schlegelmilch), 2001; Global Marketing, Second Edition, Prentice Hall, 2000; Marketing Plans That Work: Targeting Growth and Profitability, Butterworth Heinemann, 1997; Marketing, Second Edition, Prentice Hall, 1995; Marketing Sans Frontieres, Paris, InterEditions, (with Jean-Marc De Leersnyder), 1994; Advertising Worldwide, Prentice Hall, 1991; and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge, John Wiley & Sons, 1984. He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business.
He has an MBA and Doctorate from the Harvard Business School and has been a visiting professor at INSEAD, Fontainebleau, France; IMD (Lausanne); The Stockholm School of Economics; Emmanuel College, Cambridge University; and the University of Hawaii. He was previously on the faculty of Columbia Business School, Baruch College, The George Washington University, and New York University Graduate School of Business.
Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania consultant with Boston Consulting Group
He is on the Editorial Advisory and Review Boards (former and current) of the Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing. Journal of International Marketing, Journal of Marketing, Journal of Segmentation in Marketing, Journal of International Business Studies, The Global Economic Quarterly, Columbia Journal of World Business, Journal of Business, Journal of Asia-Pacific Business, Journal of Marketing Practice, Applied Marketing Science, the Detroit Journal of Multinational Business, and Member of the General Advisory Board for International Business and Investing in Russia, The Haworth Press.
He is a Lifetime Fellow of the Academy of International Business, Individual Eminent Person (IEP) Appointed by Asian Global Business Leaders Society (Other awardees include: Noel Tichy, Rosabeth Moss Kanter and Gary Wendt), Member of the International Advisory Board of École des Hautes Études Commerciales (HEC), Montreal, Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series and The International Journal of Medical Marketing.
He is a former director of PT Indofood Sukses Makmur (Jakarta), Board of Governors, World Trade Council of Westchester, The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc.
