About Dr. Keegan
Dr. Warren J. Keegan is a strategic marketing consultant, author, and graduate professor of international management and marketing.
Select a link to learn more about Dr. Keegan’s academic and business experience:
Latest News
Dr. Keegan has published the Fifth Edition of his textbook Global Marketing. Co-authored with Professor Mark. C. Green, Global Marketing, 5th Edition is a clear and easy to understand textbook that presents an authoritative voice on the principles of global marketing. Students are provided with a range of conceptual and anaytical tools to apply marketing concepts on a global scale. Global Marketing, 5th Edition is published by Pearson Prentice Hall.
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Notes
Warren Video – Strategy
Dr. Keegan discusses the importance of developing and implementing a strategic plan.
