Consumer Research and Intellectual Property
Survey research has long been used to gauge the voice of the consumer. Keegan & Company conducts surveys to support claims in which the aggregate voice of consumers is sought.
Our experts will work with you to design a customized survey to support claims of intellectual property infringement and other consumer behavior issues. Our surveys are designed to allow our experts to present affirmative testimony that will withstand the scrutiny of litigation.
Keegan & Company also offers professional evaluation of existing surveys. Our years of training and practical application of the principles of consumer survey research provide us with the specialized knowledge to assess other experts’ methodologies, analyses and conclusions.
The consumer research team is headed by Dr. Eli Seggev. Dr. Seggev conducts marketing research including consumer surveys on the issue of consumer confusion, trade dress, dilution, consumer behavior, secondary meaning, and other Lanham Act trademark claims.
To view Dr. Seggev's most recent presentation, titled "Bridging the Gap," which addresses the effective use of consumer behavior research in trademark litigation, click here (PowerPoint slideshow).
To learn more about Dr. Seggev click here.
Notes
Eli Video – Validity and Reliability
Dr. Seggev discusses the difference between validity and reliability in consumer research.
consumerresearch.mpg
