Keegan & Company provides litigators with expert counsel and testimony on a wide range of marketing, intellectual property, and economic issues. From consumer surveys to international business, attorneys rely on our service and expertise to bring winning results to their clients.
We invite you to explore this site to see how we work with attorneys to deliver high quality testimony in many specialty areas to top law firms across the country.
Latest Publications
Global Marketing
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, ....continues
Offensive Marketing: Creating Unique Value & Competitive Advantage in a Digital Era
Offensive Marketing places marketing in the context of tomorrow, where attitudes and emotional intelligence are as important as IQ; where consumers demand honesty and transparency, where customer trust in a low, yet access to hard information through the ....continues
